UNIVERSITY OF WISCONSIN EXTENDED CAMPUS–BRANDING, STYLE GUIDE & DESIGN SYSTEM

For the Uni­ver­si­ty of Wis­con­sin Extend­ed Cam­pus, I devel­oped a com­pre­hen­sive brand­ing pack­age, which includes a cohe­sive style guide and an adapt­able design sys­tem to ensure brand con­sis­ten­cy across platforms.

My goal was to estab­lish a pro­fes­sion­al and approach­able brand that aligns with the Uni­ver­si­ty’s aca­d­e­m­ic rep­u­ta­tion while engag­ing a diverse audience.

Link to Style Guide: Uni­ver­si­ty of Wis­con­sin Extend­ed Cam­pus Style Guide

Categories

Art Direc­tion
Graph­ic Design
Brand­ing

Skills

Adobe InDe­sign
Adobe Pho­to­shop
Adobe Illus­tra­tor

My work involved:

  • Brand Iden­ti­ty Devel­op­ment: I craft­ed a unique brand iden­ti­ty that reflects the Uni­ver­si­ty’s val­ues, vision, and mis­sion, aim­ing to res­onate with stu­dents, staff, and stake­hold­ers. This iden­ti­ty is con­sis­tent, mod­ern, and adapt­able to var­i­ous com­mu­ni­ca­tion needs.

  • Style Guide Cre­ation: The style guide details essen­tial brand ele­ments such as logo usage, typog­ra­phy, col­or palette, and imagery guide­lines. It serves as a foun­da­tion­al doc­u­ment, ensur­ing that all stake­hold­ers can main­tain visu­al con­sis­ten­cy and uphold brand integrity.

  • Design Sys­tem Imple­men­ta­tion: I con­struct­ed a design sys­tem that sim­pli­fies the cre­ation of brand­ed mate­ri­als and allows for effi­cient scal­ing. This sys­tem includes UI com­po­nents and tem­plates adapt­able to both dig­i­tal and print envi­ron­ments, pro­mot­ing a uni­fied visu­al lan­guage across the University’s platforms.