This project involved:

• Strate­gic Con­cept Devel­op­ment: I par­tic­i­pat­ed in brain­storm­ing ses­sions with the exec­u­tive team to align on the core goals, audi­ence needs, and func­tion­al pri­or­i­ties of the web­site. Togeth­er, we craft­ed a vision to cre­ate a user-cen­tered plat­form that is infor­ma­tive, intu­itive, and engaging.
• User Expe­ri­ence Design: I designed a com­pre­hen­sive user expe­ri­ence, focus­ing on acces­si­bil­i­ty and ease of nav­i­ga­tion. From the home­page to pro­gram-spe­cif­ic pages, I devel­oped a lay­out that facil­i­tates clear paths for users to explore pro­grams, under­stand enroll­ment steps, and engage with resources.
• Wire­frames and Inter­ac­tive Pro­to­typ­ing: I built detailed wire­frames to map out con­tent struc­ture, inter­ac­tions, and flow. These pro­to­types were key for align­ing the team and con­duct­ing usabil­i­ty test­ing, ensur­ing that each user inter­ac­tion was opti­mized for both desk­top and mobile experiences.

This project allowed me to apply a user-first approach to an edu­ca­tion­al plat­form, result­ing in a func­tion­al, stream­lined, and visu­al­ly engag­ing web­site that sup­ports the University’s mis­sion to make online edu­ca­tion more accessible.