ART DIRECTION, DESIGN, AND PRODUCT PHOTGRAPHY/STYLING

I pro­vid­ed art direc­tion, design, and prod­uct photography/styling for Wal­nut Hol­low, craft­ing visu­als that effec­tive­ly tell their brand sto­ry. This work spanned adver­tis­ing, direct-to-con­sumer books, and prod­uct pho­tog­ra­phy, ensur­ing a cohe­sive and engag­ing pre­sen­ta­tion across mul­ti­ple platforms.

Through thought­ful styling, light­ing, and com­po­si­tion, I cre­at­ed prod­uct imagery that high­lights the qual­i­ty and func­tion­al­i­ty of Wal­nut Hollow’s tools and mate­ri­als. The goal was to show­case the brand in a way that res­onates with both hob­by­ists and pro­fes­sion­als, rein­forc­ing its rep­u­ta­tion as a trust­ed name in wood burn­ing and cre­ative crafting.

Categories

Art Direc­tion
Graph­ic Design
Pho­tog­ra­phy
Pho­to Styling
Print Design

Skills

Adobe Pho­to­shop
Adobe Light­room
Adobe InDe­sign

Wal­nut Hol­low Tools & Tips Book

One of my first projects with Wal­nut Hol­low was plan­ning and design­ing the Tools & Tips book­let, sold in Michaels Craft Stores. This book was cre­at­ed to show­case Wal­nut Hollow’s tools and acces­sories while pro­vid­ing step-by-step projects, tech­niques, and expert tips for craft­ing enthusiasts.

I devel­oped the title, lay­out, and pag­i­na­tion, ensur­ing a cohe­sive and engag­ing design. The name Tools & Tips was inten­tion­al­ly cho­sen to high­light both craft­ing tech­niques and the inter­change­able tool tips used in var­i­ous projects. Once final­ized, the book was pro­fes­sion­al­ly print­ed and dis­trib­uted in stores, serv­ing as a hands-on guide for cus­tomers explor­ing Wal­nut Hollow’s cre­ative possibilities.