For this project, I cre­at­ed illus­tra­tion and hand-let­ter­ing designs to pro­mote the Farm to School pro­gram in the local gro­cery store and on food sourc­ing trucks. The designs high­light the con­nec­tion between local farms and school meals, empha­siz­ing fresh, sus­tain­able food choic­es for students.

By using warm, organ­ic illus­tra­tions and cus­tom let­ter­ing, the visu­als bring a friend­ly, approach­able feel to the cam­paign, rein­forc­ing the impor­tance of com­mu­ni­ty-sup­port­ed agri­cul­ture and healthy eat­ing in schools.

Categories

Envi­ron­men­tal Design
Art Direc­tion
Graph­ic Design
Illus­tra­tion
Let­ter­ing