For the launch of Fair Indi­go, a sus­tain­able fash­ion brand, I designed a com­pre­hen­sive range of mate­ri­als to estab­lish a cohe­sive and impact­ful brand pres­ence. My work includ­ed retail sig­nage, pack­ag­ing, prod­uct label­ing, adver­tis­ing, busi­ness launch com­mu­ni­ca­tions, and a look­book, all craft­ed to reflect the brand’s com­mit­ment to eth­i­cal and sus­tain­able fashion.

From in-store visu­als to print­ed mate­ri­als, each design ele­ment was care­ful­ly devel­oped to con­vey Fair Indigo’s mis­sion while main­tain­ing a styl­ish, mod­ern aes­thet­ic. This project brought togeth­er brand­ing, visu­al sto­ry­telling, and mar­ket­ing design to sup­port a suc­cess­ful launch and con­nect with con­scious consumers.