DIGITAL MARKETING INFOGRAPHIC

Info­graph­ic: Com­par­ing Dig­i­tal Mar­ket­ing Grad­u­ate Cer­tifi­cates
The Uni­ver­si­ties of Wis­con­sin offer two spe­cial­ized 9‑credit, 100% online Dig­i­tal Mar­ket­ing Grad­u­ate Cer­tifi­cates designed for bachelor’s degree hold­ers and expe­ri­enced pro­fes­sion­als. The Dig­i­tal Mar­ket­ing Man­age­ment Cer­tifi­cate focus­es on devel­op­ing lead­er­ship and man­age­ment skills to dri­ve dig­i­tal teams toward orga­ni­za­tion­al goals, while the Dig­i­tal Mar­ket­ing Ana­lyt­ics Cer­tifi­cate equips stu­dents with tools for data col­lec­tion, analy­sis, and per­for­mance improve­ment in dig­i­tal campaigns.

Categories

Com­mu­ni­ca­tions Design
Art Direc­tion
Graph­ic Design
Info­graph­ics
Dig­i­tal Con­tent Creation

Skills

Adobe Illus­tra­tor

Key dis­tinc­tions include:

  1. Pro­gram Focus:
    • Man­age­ment: Empha­sis on cross-func­tion­al project lead­er­ship, dig­i­tal cam­paign cre­ation, and strate­gic legal/ethical practice.
    • Ana­lyt­ics: Con­cen­trates on cus­tomer data analy­sis, tech­nol­o­gy inte­gra­tion for data visu­al­iza­tion, and opti­miz­ing automa­tion processes.
  2. Learn­ing Out­comes:
    • Man­age­ment stu­dents gain prac­ti­cal skills in dig­i­tal media strat­e­gy, cam­paign man­age­ment, and eth­i­cal marketing.
    • Ana­lyt­ics stu­dents learn to con­duct mar­ket research and lever­age dig­i­tal tools for data-dri­ven decision-making.
  3. Career Path­ways:
    • Grad­u­ates can pur­sue roles such as Mar­ket­ing Man­ag­er, Project Man­ag­er, or SEO Spe­cial­ist in Management.
    • Ana­lyt­ics roles include posi­tions like Dig­i­tal Ana­lyst, Mar­ket Research Ana­lyst, and Con­sumer Insights Specialist.
  4. Cre­den­tial­ing:
    • Man­age­ment Cer­tifi­cate: Option to earn DMI micro­cre­den­tials in Con­tent Mar­ket­ing, Dig­i­tal Strat­e­gy, and Leadership.
    • Ana­lyt­ics Cer­tifi­cate: Eli­gi­bil­i­ty to pur­sue the DMI Cer­ti­fied Dig­i­tal Mar­ket­ing Pro­fes­sion­al and AMA PCM dual credentials.