Desktop Briefing Email

Announc­ing a desk­top brief­ing for the media for the fash­ion break­through of the cen­tu­ry need­ed some­thing that was going to get the medi­a’s atten­tion. The pub­lic rela­tions team had a vision of a zip­per, I took this direc­tion and thought if we made the zip­per un-zip to reveal the infor­ma­tion to book a desk­top brief­ing. I quick­ly mocked up the look of the zip­per and worked with my team to turn our vision into a ful­ly work­ing Flash based zip­per unveil­ing the Fash­ion Break­through of the Cen­tu­ry with an option for view­ing on mobile devices.

Results — more desk­top brief­in­gs were sched­uled than anticipated.
http://www.sonsiliving.com/blog/breakthrough-of-the-century