PROGRAM GUIDE REDESIGN

Pro­gram guide redesign.

Categories

Lead Gen­er­a­tion
Online Con­tent Creation

Skills

Adobe Illus­tra­tor
Adobe InDesign

About the Project

I re-invent­ed the pro­gram guide into a lead gen­er­a­tion dri­ver. I redesigned and added a new direc­tion for the col­lab­o­ra­tive degree pro­gram guides, tak­ing them from a ~50 page, heavy read­ing guide to a easy to read, quick infor­ma­tion guide. With each guide down­load we col­lect prospec­tive stu­dent data to con­vert leads in Salesforce.