PROGRAM GUIDE REDESIGN
Program guide redesign.
Categories
Lead Generation
Online Content Creation
Skills
Adobe Illustrator
Adobe InDesign
About the Project
I re-invented the program guide into a lead generation driver. I redesigned and added a new direction for the collaborative degree program guides, taking them from a ~50 page, heavy reading guide to a easy to read, quick information guide. With each guide download we collect prospective student data to convert leads in Salesforce.