• smgt-leadgen_page_2
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  • smgt-leadgen_page_1
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  • smgt-leadgen_page_4
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  • smgt-leadgen_page_3
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  • mssmgt-leadgen_page_4
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  • mssmgt-leadgen_page_3
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  • mssmgt-leadgen_page_2
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  • mssmgt-leadgen_page_1
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I re-invented the program guide into a lead generation driver. I redesigned and added a new direction for the collaborative degree program guides, taking them from a ~50 page, heavy reading guide to a easy to read, quick information guide. With each guide download we collect prospective student information to convert in Salesforce. I started with University of Wisconsin Sustainable Management program guides for the Bachelor’s degree and Master’s degree programs and worked my way through all programs until all were converted to the new format.