Art direction, design, and user experience design for a re-invented landing page strategy. The new design was built in a WordPress template with the ability to easily create landing pages for programs and campaigns. The new landing pages focus was to generate leads for all programs. The successful implementation of the new landing page templates allowed us to discontinue the use of a landing page subscription service. In six months time the new landing page designs have created quite a number of program leads, the following are details on performance.